|
The phenomena that is the PI Property International PLC group had small beginnings. In 1986 Ali Ozmen Safa was a successful entrepreneur who began to take an interest in the London property market. Through the last few years of the 1980’s he began to build up a property portfolio by investing in properties, refurbishing them, renting them out and then selling in the rising market. What he quickly realized that no one was packaging this concept for the benefit of investors. And so the PI concept was born. The 1990’s saw a slow down in the property market but this only gave rise to better opportunities as developers found themselves with new properties which they could not sell on the conventional market and so it was that PI began to develop its expertise in the specialized field of “Off plan” sales.
Over almost 20 years Ali Ozmen Safa has tried to keep one step ahead of the market by amending and developing new strategies with one aim in mind – to provide potential investors with a hassle free, guaranteed investment where PI takes the trouble and the investors the profit.
Over the past 6 years Ali Ozmen Safa has been involved in deals totalling more than £200,000,000. Entire developments have been bought off plan and then sold on to individual or corporate investors. Strategies have been developed which though now common place were at the time innovative. The idea of incentives for buyers was formulated and put into effect by PI. As part of its aim to provide the best possible service for investors Purple Homes came into being – a dedicated lettings and management agency staffed by skilled professionals. Potential investors can be offered the added assurance that on buying their new apartments they have at their disposal a lettings and management company which is focused on meeting their needs. So successful have Purple Homes been that they have been able in some cases to offer a rental guarantee by which the investor is offered a guaranteed return by Purple Homes whether or not there is actually a tenant. Investors therefore need not be worried that their budgeting is affected by poor or late payers or void periods. The concept of the guaranteed rental finally led Ali Ozmen Safa to develop the ultimate investor protection, the Triple Guarantee. This worldwide first offered a guaranteed return for a fixed period of years coupled with a guaranteed buy back offer at the end of that period with a fixed return on any money invested in the property by the Investor. And so, mindful of its mission to maximize its service to Investors, PI had come up with a “no lose” scenario.
Such was the success of these concepts in the U.K. that Ali Ozmen Safa began to look at similar opportunities overseas. Over a four year period he has introduced revolutionary concepts into the property scene in Northern Cyprus. From small beginnings, with 6 units being completed and sold in 2002 during 2005 350 units have been completed and handed over. In 2006/7 it is anticipated that a further 1,000 units will be completed. Through its local company Medview Homes Holdings PI have introduced the concept of the Holiday Village and Beach Club providing apartments and villas for use by purchasers for their own enjoyment and to provide income through the management services which Medview offer to all their clients.
Over the last two years Medview Homes Holdings has diversified as it has identified areas of need seeking to provide an all embracing service to its clients. Problems with continuous water supply in certain parts of the island has seen Medwater set up its own desalination and water treatment plant in Bogaz capable of producing up to 1,000 tones of fresh clean water per day. 2006 has seen the launch of “Home Plaza” a “one stop” showroom for air conditioning, white goods, furniture, furnishings and accessories – everything one could possibly require to fit out a property in North Cyprus in a 500 square meter showroom based in Kyrenia but with the added benefit of telephone sales and booking via an on-line brochure. And for buyers of Medview properties Home Plaza offers an unbeatable 25% discount. Aiming to meet every need Medview Homes Holdings are now looking to set up a car hire company and are actively researching the feasibility of creating a new Airline with flights to North Cyprus from the UK and Europe.
Another innovation introduced into North Cyprus by Medview Homes Holdings is the 5* Apart hotel. The first to open will be at Lapta and construction has also begun on Skyline Residence at Bogaz. Offering the height of luxury and unbeatable facilities the Skyline chain of hotels will help to meet the rising demand for quality hotel accommodation, which has been identified by the North Cyprus Government. Medview Homes Holdings flexible approach means that the units in these hotels are available to investors seeking a good return on their investment, wanting to use the units for their own enjoyment and that of their family and friends or a combination of the two. Once again many units are sold with the added advantage of a guaranteed rental return as high as 7% per annum.
Another subsidiary, Turquoise Homes aims to develop these same concepts in Turkey and in 2006 a large sales and marketing office opened in Istanbul. It is expected that developments in Turkey will be marketed in 2007.
The PI Property International PLC Group is confident that it will continue to meet the needs of investors in the U.K., Northern Cyprus and Turkey.
|